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Through her concept Driven by Purpose, she aims to bridge the individuality of each Driver/Designer while also capturing the essence of this year's Dutch Design Week theme Real Unreal.
Driven by Purpose
Driven by Purpose
Without a doubt, my contribution to the DDD group exhibition is my most ambitious project ever: the creation of a logo and branding for a campaign, a logo animation, the development of a DDD scarf, and the conceptualization and production of the book Driven by Purpose. The well-known DDD scarf, which generates a lot of buzz every year, was something we wanted to approach differently this time. Instead of producing 750 scarves, we chose to create a limited number of sustainable scarves. This way, it became a scarf with purpose, informing visitors about sustainable production. My fellow Drivers from Studio Kennsk extended the branding into the exhibition design. It's amazing to see the visual identity translated into spatial 3D and elevated into a high-quality fashion statement.
